Why Brand Websites Grew 30 Percent While Marketplaces Grew 8 Percent This Festive Season
Posted on 12th Nov 2026 11:13:05 in Business, Digital Marketing
Tagged as: festive e-commerce, Datum Intelligence, quick commerce, brand websites, marketplaces, online sellers, India retail
Datum Intelligence pegs India's festive online sales at Rs 1,40,800 crore, up 17 percent. Quick commerce orders rose 75 percent and brand websites 27-30 percent, while marketplace orders grew just 8 percent.
Festive Online Sales Disappoint: Brands Cut Ad Budgets 40 Percent
Posted on 22nd Oct 2026 12:08:20 in Business, Digital Marketing
Tagged as: festive e-commerce India, D2C brands, quick commerce advertising, online sales, small business marketing
India's festive e-commerce GMV fell 7-10 percent in the first four days as electronics prices jumped. D2C brands are cutting ad budgets by 40 percent and holding back discounts as quick-commerce ad rates climb 30-40 percent.
